Morocco: Country Context
Morocco, North Africa's second largest economy, has shown resilient growth since 2000 thanks to reforms, diversification and investment. By focusing on industrial diversification, high-quality infrastructure, renewable energy and the implementation of the New Development Model, the country is working to address social, climate and territorial challenges with the aim of building an inclusive and sustainable future.
Located at the crossroads of Europe and Africa, Morocco is North Africa's second largest economy, having enjoyed sustained and resilient growth since the 2000s. This momentum is based on robust domestic consumption, massive investment in infrastructure and growing integration into global value chains. The country now plays a role as a commercial hub between Europe, Africa and the Arab world, reinforced by its free trade agreements and economic openness.
However, this upward trajectory is accompanied by structural challenges: social inequalities, regional disparities, climate vulnerability, and the need to create quality jobs, particularly for young people and women. Faced with these challenges, Morocco is not content to simply resist — it is innovating and transforming.
Morocco's New Development Model (NMD), launched in 2021, embodies this desire for renewal. It sets out an ambitious roadmap for a more inclusive, sustainable and resilient economy. By focusing on structural transformation, strengthening human capital, social inclusion and energy transition, the NMD aims to turn challenges into opportunities for progress.
In this context, the economic partnership between Switzerland and Morocco takes on its full meaning. Based on the principles of the NMD, it provides a strategic framework to support Morocco's momentum. Thanks to its expertise in improving the business environment, promoting employment, developing sustainable value chains and supporting SME financing, Switzerland is in a position to support the implementation of Morocco's New Development Model by contributing to growth based on innovation, inclusion and sustainability.
This partnership is part of a shared vision of responsible development that reconciles economic performance, social justice and environmental sustainability.